We thought it would be nice for those of us who are interested in Drifters and their contribution to the boat hire industry to see how well they are doing their job.
It is obvious to anyone concerned with marketing tourism and holidays that the first port of call these days for prospective customers are the internet search engines and, in particular, Google. So we ran a ‘rank check’ on certain keywords with the website www.drifters.co.uk to see exactly how well they are doing their job.
Here are the results for some popular search terms.
|hotel boat holiday||56|
|narrowboat holiday booking||72|
|boat hire brochures||80|
|boat hire||Not in top 100|
|boat hire booking||Not in top 100|
|boating holiday brochure||Not in top 100|
|narrow boat booking||Not in top 100|
|narrowboat hire||Not in top 100|
|sally ash||Not in top 100|
For example, for the search term ‘canal holidays’ in Google.co.uk we see that Drifter’s are number 99, that is they don’t appear until page 10. And for ‘narrowboat hire’ they don’t even appear in the first 10 pages. Their best showing, ‘boat holiday’ is down on page 3, by which time most internet users will have visited a site catering to their search. Any search engine optimisation company will tell you that if you don’t appear on page 1 you are unlikely to gain any traffic at all.
Now, considering the ‘members’ of Drifters contain some of the best known names in the UK boat hire industry who pay a substantial subscription each year for membership it seems a little odd that they are prepared to accept these results which are, frankly, pitiful. Even though the website looks like it was designed by someone’s nephew for their school project we would expect a better showing in search ranking than this.
So what, we ask, do these companies get for their money? And why do they accept such incompetence year on year?
Perhaps our newest member would like to comment?